Sustainable Footwear Market Size & Trends

The global sustainable footwear market size was estimated at USD 8 billion in 2022 and is projected to grow at a compound annual growth rate (CAGR) of 6.2% from 2023 to 2030. Growing consumer awareness and concern for environmental sustainability have increased the demand for eco-friendly footwear options. In addition, advancements in sustainable materials and production methods have enabled manufacturers to offer stylish and functional footwear that meets the preferences of eco-conscious consumers. Government regulations and incentives promoting sustainable practices in the fashion industry have further accelerated market growth. Moreover, the rise of ethical and socially responsible consumer behavior has boosted the adoption of sustainable footwear brands.

Sustainability has been observed to be a key trend over the years. On this front, many experts believe that innovations in production will continue to gather momentum. Many prominent market participants, including Nike and Adidas, contributed to the sustainable methods of production, such as reduced labor costs and wastage. Digitization also allows to create sample footwear with better materials and enables the use of a 3-D printer for predicting a single shoe in multiple forms, patterns, and colors.

Many footwear companies have begun to make substantial changes in their production methods. They are increasingly incorporating recycled and sustainable materials into their product lines, such as recycled PET plastics, organic cotton, and sustainable alternatives to leather. This shift reduces the consumption of virgin resources and helps divert waste from landfills. In September 2023, Nike launched its innovative recyclable shoe, the ISPA Link Axis. This groundbreaking shoe, accessible through Nike’s SNKRS app, is engineered for complete disassembly, allowing each component to undergo full recycling. Nike’s design approach for this shoe incorporates interlocking parts, eliminating the need for adhesive materials and minimizing the overall use of resources.

Moreover, companies are implementing measures to reduce their water and energy consumption and minimize their carbon emissions. Sustainable footwear brands are investing in cleaner and more efficient production technologies and sustainable packaging practices. This holistic approach to sustainability resonates with consumers who are concerned about the materials used in their footwear and its entire lifecycle, from production to disposal.In August 2023, the global initiative Fashion for Good, in collaboration with its brand partners Adidas, Target, Inditex, and Zalando, initiated a pilot program with FastFeetGrinded, an innovator in footwear recycling. The pilot aims to test and validate a process that promotes the integration of recycled materials into footwear, further propelling the shift toward a circular and sustainable footwear industry. Technological advancements are among the most promising opportunities for the future of the market. These innovations are set to transform the industry, offering both environmental benefits and consumer appeal. Advanced sustainable materials and manufacturing technologies on the horizon present exciting possibilities for brands and consumers alike.

These innovations are poised to unlock new horizons in sustainable footwear production. For instance, developments in lab-grown leather and bio-fabricated materials pave the way for cruelty-free, eco-friendly alternatives to traditional leather. These materials reduce the environmental impact associated with animal agriculture and offer unique textures and properties that can be harnessed for innovative footwear designs.

3D printing is another game-changing technology that holds tremendous potential. It enables the customization of sustainable footwear, allowing consumers to have shoes that are precisely tailored to their feet. This enhances comfort and reduces waste by eliminating the need for excess inventory and manufacturing.

Market Dynamics

One of the most fundamental factors driving the sustainable footwear market is increasing awareness and concern among consumers regarding environmental issues. In recent years, there has been a notable shift in consumer consciousness, with more people recognizing the detrimental ecological consequences associated with traditional footwear production. Traditional footwear manufacturing often involves the heavy consumption of natural resources, contributing to resource depletion. The extraction of materials like leather and rubber and energy intensive processes of manufacturing, dyeing, and transportation have historically placed a significant burden on ecosystems. Consumers are now increasingly becoming aware of these issues, prompting them to seek alternatives.

The role of celebrities and influencers is undeniably pivotal in propelling the sustainable footwear market forward. High-profile endorsements and collaborations with sustainability-conscious influencers have become a powerful catalyst in raising awareness about eco-friendly footwear options. In today’s digitally connected world, the influence wielded by these prominent figures cannot be underestimated, as they play a vital role in shaping consumer choices and preferences.

Type Insights

Based on type, the non-athletic sustainable footwear segment held the largest share of over 60% in 2022. Consumers are increasingly making socially responsible fashion choices, which drives the demand for non-athletic sustainable footwear. The growing availability of various sustainable casual shoes for women and men further contribute to the market growth. Innovations in sustainable materials, such as recycled and vegan materials, have allowed fashion brands to create stylish and environmentally responsible footwear choices. Furthermore, luxury brands are recognizing the importance of using sustainable materials in their footwear production. For instance, in August 2022, Louis Vuitton announced the launch of sustainable unisex sneakers. The sneaker is made of recycled and organic materials such as recycled polyurethane recycled cotton, corn-based plastic, and recycled polyester.

The athletic sustainable footwear segment is projected to register the fastest CAGR of 6.7% over the forecast period, owing to the significant product launches by major companies such as Nike Inc. and Puma SE.Athletic sustainable footwear consists of shoes created from recycled and eco-friendly materials, manufactured by companies adhering to sustainable business practices throughout their manufacturing and supply chain processes. As sustainability gains prominence among consumers, the demand for eco-friendly products, such as sustainable athletic footwear, grows.In September 2021, Nike announced the launch of Air Zoom Alphafly Next Nature sneakers. The sneakers are an upgrade to the Air Zoom Alphafly NEXT%. The Air Zoom Alphafly Next Nature’s includes 20% recycled TPU, 45% recycled polyester, 100 % recycled PEBA, 100% recycled polyester, and 50% recycled TPU throughout the shoe. These sustainable materials are used in various parts of the shoe, emphasizing its eco-friendly design.

End-user Insights

Based on end-user, the men’s sustainable footwear segment held the largest revenue share of over 54.0% in 2022. The growing popularity of sustainable athletic footwear and associated technologies is driving the demand for sustainable footwear among men. The increasing number of men participating in sports and fitness drives the demand for sustainable athletic footwear. Athletic footwear manufacturers are increasingly developing innovative and sustainable choices to meet the preferences of active men.Athletic footwear manufacturers are offering innovative and sustainable options tailored to the needs and values of active men. In August 2023, U.S.-based sneaker brand Psudo announced the launch of PSUDO blue, a collection of shoe styles for men and women, in partnership with Blumaka, a manufacturer of shoe insoles and outsoles. PSUDO blu sneakers are manufactured near-shore at the Blumaka factory in El Salvador, which operates on solar power. The launch of the new PSUDO blu line brought PSUDO closer to achieving its objective of actively participating in and promoting a circular economy.

Women’s sustainable footwear segment is projected to grow at a CAGR of 6.7% over the forecast period, driven by the increasing awareness of sustainable fashion among women.Several brands are launching campaigns or exchange programs to drive the demand for sustainable footwear among this demographic. In March 2021, a UK-based provider of eco-friendly footwear, VIVAIA, announced the launch of its Spring Summer collection of sustainable footwear. The collection offers various styles inspired by different professions and lifestyles. The brand utilizes 3D knit technology to create its shoes from recycled plastic bottles. The company also invited customers to participate in a Free Trial campaign, where 500 testers globally had the opportunity to provide feedback and suggestions. Through the campaign, the company aims at creating a positive impact on both the environment and consumers.

Regional Insights

The Asia Pacific market was estimated at USD 2.87 billion in 2022and is projected to reach USD 4.85 billion by 2030, growing at a CAGR of 6.8% over the forecast period. Advancements in sustainable material sourcing and manufacturing processes in the region make it easier for footwear companies to produce eco-friendly products while maintaining affordability. Governments in the region are also taking steps to address environmental concerns. This includes setting regulations and incentives that encourage sustainability in manufacturing processes and products, including footwear.Across the Asia Pacific, rising disposable incomes have enabled consumers to make more conscious purchasing decisions. The willingness to pay more for eco-friendly products, especially among sustainable shoppers, is creating a growing market for sustainable footwear in the region. A study conducted by YouGov in May 2022 found that in Singapore, 46% of people are willing to pay extra for eco-friendly products. This percentage increases to 60% among those who prefer sustainable brands. However, 63% of sustainable shoppers aged 55 and older are unconcerned about paying extra for environmentally friendly products.

The Europe market is estimated to grow at a CAGR of 6.3% over the forecast period, fueled by stringent regulations and environmental standards regarding footwear manufacturing.Growing consumer preference for more sustainable products in the region is fueling the demand for sustainable footwear. Eco-shoes, sustainable fashion, and ethical fashion are popular concepts, especially in North and West Europe.Over the past few years, brands and consumers have become more environmentally conscious. Therefore, several sustainability initiatives have been taken up by footwear brands to prevent plastic pollution. For instance, in May 2021, U.S.-based footwear and sportswear retailer Foot Locker opened a sustainability-driven store in Barcelona, Spain that uses recycled materials, including mannequins made from reused sneakers and recycled materials. The initiative indicates that sustainability is increasingly becoming a prominent focus in the footwear industry in the region.

Key Companies & Market Share Insights

The global market is characterized by growing competition, with a large number of startup formations and internationally renowned players venturing into sustainable footwear production. Companies focus on strategic expansions to reinforce their position in the market. Many prominent market participants, including Nike and Adidas, have been investing in sustainable methods of production through reduced production waste. Newer brands such as Rothy’s, Inc. and VEJA capture a moderate market share and benefit from a growing distribution network. Key players operating in the market are adopting various steps to increase their presence in the market. These steps include strategies such as new product launches, partnerships, mergers & acquisitions, global expansion, and others. Some of the initiatives include:

• In September 2023, Nike launched its innovative recyclable shoe, the ISPA Link Axis. This groundbreaking shoe, accessible through Nike’s SNKRS app, is engineered for complete disassembly, allowing each component to undergo full recycling.

• In June 2021, Puma introduced new footwear styles made with recycled materials and sugarcane. In addition, the company announced that by 2025, nine out of ten of its products would be made from sustainable materials.

• In May 2021, U.S.-based footwear and sportswear retailer Foot Locker opened a sustainability-driven store in Barcelona, Spain that uses recycled materials, including mannequins made from reused sneakers and recycled materials. The initiative indicates that sustainability is increasingly becoming a prominent focus in the footwear industry in the region.

Some prominent players in the global sustainable footwear market include:

• THE TROPIC FEEL, S.L.

• Adidas AG

• Rothy’s, Inc.

• VEJA

• NISOLO

• MATISSE FOOTWEAR

• Native Canada Footwear Ltd

• Amour Vert, Inc

• Threads 4 Thought

• LYMI, Inc., dba Reformation

Sustainable Footwear Market Report Scope

Report Attribute

Details

Market size value in 2023

USD 8.46 billion

Revenue forecast in 2030

USD 12.96 billion

Growth rate

CAGR of 6.2% from 2023 to 2030

Base year for estimation

2022

Historical data

2017 – 2021

Forecast period

2023 – 2030

Quantitative units

Revenue in USD million/billion and CAGR from 2023 to 2030

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Type, end-user, region

Regional scope

North America; Europe; Asia Pacific; Central & South America; Middle East & Africa

Country scope

U.S.; UK; Germany; UK; France; Italy; Spain; China; South Korea; Japan; India; Australia; Brazil; South Africa

Key companies profiled

THE TROPIC FEEL, S.L.; Adidas AG; Rothy’s, Inc.; VEJA; NISOLO; MATISSE FOOTWEAR; Native Canada Footwear Ltd; Amour Vert, Inc; Threads 4 Thought; LYMI, Inc., dba Reformation

Customization scope

Free report customization (equivalent up to 8 analysts’ working days) with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Global Sustainable Footwear Market Report Segmentation

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segment from 2018 to 2030. For this study, Grand View Research has segmented the global sustainable footwear market report based on type, end-user, and region:

• Type Outlook (Revenue, USD Million, 2017 – 2030)

  • Athletic

  • Non-athletic

• End-user Outlook (Revenue, USD Million, 2017 – 2030)

  • Men

  • Women

  • Children

• Regional Outlook (Revenue, USD Million, 2017 – 2030)

  • North America

    • U.S.

  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • South Korea

    • Japan

    • India

    • Australia

  • Central & South America

    • Brazil

  • Middle East & Africa

    • South Africa